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The Flexibility of Freelance: Web Designer Magazine

I’ve written an article which is in this months Web Designer Magazine. If your a freelancer or are interested in Freelancing you can read an excerpt below or you can check it out in the magazine!

Freelancing is hitting new heights. More people than ever are leaving traditional employment in search of self-directed consulting. Whether you freelance or hire this can have profound effects on the way you do business.

Freelancing can open up new markets, change prices and costs. Freelancing can develop much more talent, talent which can be easily accessed and verified through growing marketplaces.

I’ve spent time on both ends of the client-freelancer relationship. I’ve hired freelancers and I’ve freelanced, I still freelance at StormGate for a portion of my time.

Freelancing is becoming a career choice; lots of people are breaking off and setting up shop, but whether you’re a veteran consultant or you’re just starting out, if you approach freelance work with a youthful exploration you will uncover fruitful connections. Likewise as clients, freelancers can be more than just hires; they are often hard working entrepreneurs and can offer other business value.

As a freelancer you have decided to offer a boutique service. What you are producing may be boring business logic or beautiful branding; whatever it is there is a very distinct value beyond its delivery.

Your customers have come to you for an exceptional reason. They like what you’ve done before. They have chosen you over others. Winning freelance jobs has become like battling through an interview process and successful freelancers must win jobs week after week.

In a way freelancers are employees of multiple companies, but far from the traditional, 9-5 sense. The bond between freelancer and client is tenable, once established it’s often as strong as any employment contract. Freelancers can feel an affinity with a company; arguably they represent a new form of stakeholder. As freelancers and as clients we are a lot more connected than we think.

My piece ends with a call for freelancers to play their position, the word Free in Freelance is integral!

As clients self-starting freelancers are invaluable, what’s more they could become employees, partners or students.

As freelancers we can be flexible where big companies can’t, we can care more about progress than profit, we can invest in ourselves and we can freelance for happiness.

There is flexibility in freelance.

Follow me on Twitter @woodyhayday to read more stuff like this in future, I’ll also refresh this blog soon so it might move to a new home 🙂

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